Yorkie – “It’s Not For Girls”
 The Yorkie chocolate bar is similar to Cadbury’s Dairy Milk and indeed was introduced as competition to Dairy Milk - it’s basically a chunkier version of it with five large chunks of chocolate.
It was launched in 1976 – one of the more recent products to be included on GlobalGophers – and its popularity soon soared. The chocolate bar is aimed at men - its makers Nestle claim that it is favoured by men because it is a “big, solid, chunky eat, uniquely for men”. This goes against almost all other chocolate products that traditionally target women as their main customer base.
It’s advertising has always been distinctive as it comically gives the brand a “macho” image. In keeping with the target market, the brand sponsors the Football Association Premier League as well as the FA Cup and many other football matches.
YORKIE - "IT'S NOT FOR GIRLS"
Nestle feels that “there aren’t many things that a man can look at and say that’s for him” so in 2001 they launched the “It’s not for girls” campaign.
Outdoor advertising on billboards and posters advises us "don't feed the birds", "not available in pink" and "King size, not Queen size.” However, there’s no stopping women and their chocolate and Yorkie remains popular with both sexes.
To order some of the chunky treat – simply make a request to the British Global Gopher who will purchase some on your behalf and ship items to you anywhere across the globe.
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